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Company Profile


Our Past:

Excalibur Films first opened its bricks and mortar doors on May 24, 1984: Our mission was to offer a broad spectrum of movies, with a compendium of reviewer information, at the lowest possible prices, and delivered by the fastest means available. By 1992, we were offering over 13,000 adult movies for sale.

Soon after Al Gore invented the Internet, on a chilly winter day in December of 1994, we opened our on-line virtual doors (www.excaliburfilms.com), making our initial inroads onto the newly formed world wide web. Like everyone else, we frequently stumbled in our efforts to figure out how it could be implemented; and how we could improve our presentation in this strange new world. But, what made us different then, as now, was that we knew we did not want to look like the rest of the cookie-cutter cluttered web sites that made searching for information hard-to-impossible; So we hired dozens of programmers who could think outside of the box; And began designing a web site that was truly intuitively customer friendly.

Because of our huge movie database, now well over 500,000 pages of information, we realized early on that we had to stress highly exacting search capabilities in addition to our bricks and mortar attitude of customer satisfaction, guaranteed quality and low-low prices.

Our Present:

While both our movie and customer database have grown considerably since those early days, we have still maintained our original commitment to customer satisfaction. We are one of the few Internet companies that are able to post the Safe Shopping logo - Only the best of the best can wear this badge of trust.

Along with our extensive catalog of movies, we offer a wide variety of timely news services, in-depth entertainment articles, plus extensive biographies of adult movie stars; and, what has become one of our most popular features, our exclusive movie trailers, available no where else in the world.

Today, Excalibur Films has become the world's leading source for adult VHS and DVD movies plus mainstream DVD movies. We're very proud of the millions of people throughout the world who have made us their #1 source for information and movies. Excalibur has aligned itself with hundreds of quality affiliate partnerships - Internet companies that fully understand the importance of strong customer relationships.

The Excalibur Films family of affiliate web sites also includes:

Internet Adult Film Database (www.iafd.com), the Internet's most comprehensive and authoritative source of information on more than 45,912 adult movies and entertainment programs, 35,550 cast and crew members and over 6,000 reviews from 1972 to the present.

800 Buy Movies (www.800-buy-movies.com), the best place to go if you are looking for the latest and greatest in mainstream movies all at lower prices -- guaranteed!

Reel Auction (www.reelauction.com), the sole provider of adult and mainstream movie auctions on the Internet where both quality and delivery are 100% fully guaranteed.

Porn Star Mall (www.adult-pornstar-mall.com), the most up-to-date and complete source of Porn Star information including extensive biographies and filmographies.

Talking Blue TV (www.talkingblue.com), the Internet's best source for rare interviews and behind the scenes movie coverage!

Doc XXX (www.docxxx.com), the web's best place to learn both how to love and how to be loved -- with the hands-on aid of Tondra, Doc XXX and a host of nationally renowned sex therapists.

Money 4 Movies (www.money4movies.com), the best place to sell your DVDs and get the highest prices for Region 1 and Non-Region DVDs. Money 4 Movies buys almost all used DVD movies, both general release movies and adult movies.

DVD Rentz (www.dvdrentz.com), where you can rent movies as often as you wish; keep them for up to five full days and watch them as often as you wish only a $2.95 rental fee.

Movie Exchange (www.Movie-Exchange.com), the Internet's largest and most complete movie exchange program -- over 100,00 movies are available as low as $1.95.

Hit Movies (www.Hit-Movies.com/), the world's only membership program in the world that: has both adult and mainstream movies; allows you to have up 12 movies at a time; view free preview trailers on-line; starts at only $9.95; and lets you choose from over 100,000 movies.

At the Excalibur web sites, customers can find detailed movie information, including reviews and recommendations of related titles, and view movie trailers. The foundation of our site is our enhanced proprietary content database, which contains information for over 100,000 of the most popular movies.

Affiliate information can be found at: http://www.excaliburfilms.com/partner/

A Great Shopping Experience. We have designed the Excalibur web sites to be efficient and intuitive for customers, while at the same time being entertaining, engaging and educational. Consumers using our site can conduct proprietary targeted searches, explore a vast array of films via our relational database, obtain film recommendations by both professional and customer reviewers, purchase films and check the status of their orders on-line.

Highlights of Excalibur's Web Site Key Features:

- Searching -- Customers can execute sophisticated searches based on numerous pre-selected criteria, including title, names of actor or director, genre, price range, and format; all incorporated into an easy-to-use layout intended to expedite the movie search and facilitate easy selection.

- Browsing -- We provide an extensive selection of videocassette and DVD titles that would be economically impractical to stock in a traditional physical store. The Excalibur web site provides us significant flexibility to organize and present our products. Furthermore, the relational nature of our database and links between various areas within our web site allow a customer to explore and learn without ever losing their way. To encourage other selections, we feature nearly a thousand rotating promotions, while daily updating our on-line recommendations.

- Ordering -- We have designed our ordering system based on the e-mail feedback from both our customers and surfers. Now a customer simply clicks on the "buy" button to add movies or CDs to their virtual shopping carts, and can add and subtract selections while browsing throughout our web site prior to checkout. A customer also has the option of saving their selections to a "wish list" for purchase up to six months later.

Our Future:

Our objective is to become the leading on-line destination for film-related content, commerce and video-on-demand. Key elements of our strategy include:

Offer compelling value and enhance the customer experience: We seek to increase loyalty by offering one of the largest selections general release DVDs plus adult video cassettes and DVDs available on-line. We also provide fast, accurate and reliable delivery and, to that end, have focused on adding innovative new technologies to our Los Angeles area distribution center. Our cutting-edge facility is constantly being toured by businesses seeking to automate their own shipping procedures.

To eliminate the need to price-shop by our customers, we offer our low price guarantee. In addition, to maintain our compelling value, we have created a shopping-bot that does frequent comparison pricing of our competitors.

We are committed to making every aspect of searching, browsing and shopping on our Excalibur web sites an easy and pleasurable experience. We will continue to improve the design, layout and navigation of our web site, as well as to ensure that our site's page download times are fast, without sacrificing content quality.

We continually implement the newest technologies that will improve the speed of all of our search functions throughout our sites. In this same vein, we also strive to make the entire ordering and checkout process easy, intuitive, speedy and secure. In addition, we intend to continue to improve on our already excellent customer which answers customers questions 24 hours a day, 7 days a week -- always with a friendly smile and a thank you!

Provide truly engaging adult and mainstream content: We believe that continuing to develop in the near future compelling new video-on-demand adult films is critical to expanding our customer base. Additional features we plan to add to our site include an on-line selection of streaming video movies as soon as the science meets the needs of both the sender and receiver. We intend to increase distribution of rich content through our web site as new technologies are developed that optimize bandwidth. We believe that on-line video-related content will become increasingly compelling as available bandwidth increases. We are continuing to expand our high-bandwidth movie trailer offerings through the creation and acquisition of additional content. In addition, we believe that new technologies and formats will enable us to position ourselves as a delivery mechanism for down-loadable content.

Ultimately, we anticipate that the personal computer and the television will converge, increasing the viability of the digital distribution of full-length filmed entertainment directly to the consumer. We intend to continue to pursue technology, such as video-on-demand, to facilitate our ability to implement these new technologies, as they become viable and commercially available.

We intend to continue to develop and expand our content team. Our goal is to make the Excalibur Films brand synonymous with the best selection of filmed adult entertainment and related original content available on-line. We were an early entrant in the on-line adult film marketplace and intend to capitalize on the lack of established national retail brands in the on-line adult film industry. We plan to differentiate ourselves from the rest of the adult and mainstream pack based on our unblemished reputation, plus the quality of our commerce and original content offerings.


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